Target to Widen Your Audience Appeal - Personal Branding Blog - Stand Out In Your Career

Target to Widen Your Audience Appeal - Personal Branding Blog - Stand Out In Your Career Everything appears to come full circle. Looking back, I find the advice received in my first year in business will always hold true, and, furthermore, it makes more sense now that I have lived the experience. Upon starting my business, a marketing professional set me back on my heels by asking, “Who is your target audience?” According to her, “Everyone” wasn’t an acceptable answer. In my mind, almost everyone could use sales know-how to improve business. However, taking this under serious consideration, there are different aspects of the sales category that some will need while others will not. And yet others flat out just won’t be interested to learn. This is where the marriage of marketing and sales techniques come into play to enhance business development. Marketing Professionals Advise: 1. Develop your niche market 2. Become the expert in your field 3. Create multiple streams of revenue Sales Professionals Advise: 1. Briefly let each audience know of all that you represent and then target their specific interest(s) 2. Speak to the specific needs and desires of each audience 3. Continue to duplicate the original model of what works best making certain the venues all complement one another. Combining the marketing and sales advice, consider whether you have, in fact, narrowly defined a niche market and become known as the expert for this sector. Are you easily able to speak to their needs, wants and deep down desires in order to attract interest? Have you developed multiple products and services to attract an increased number of people to your business? Have you found complementary groups who may benefit from your expertise? Multiplying your effort, have you found groups both online as well as in person? And, have you taken the time to make a brief introduction as to everything you have to offer in case you catch the attention of some in one group who may wish to participate in the next? As you build your business outward, have you found others who complement what you do? Together are you able to collaborate to target overlapping and additional audiences attracted to the two of you? While undertaking collaborative projects, be aware that you may be asked to work on a project that will annoy some. These are the people who will ask to be removed from your notification list. A wise sales strategy is to keep your database current and group your contacts by where you met or by special interests. In this manner, you will only notify individuals who have a true interest in your most recent news. Systemizing processes and tweaking what you offer for each individual group will enable you to concisely speak to their particular interests and deliver with efficiency. Consistency in all you do is the key ingredient for maintaining and building your personal brand. In the end, your effort should be directed to building a returning and referring clientele. By incorporating all of the advice and strategies listed above, you will have an easier time developing business and more likely to enjoy the Smooth Sale! Adapting these entrepreneurial and corporate insights to your style will advance you to the Smooth Sale! For further sales and business development advice, consider our online Summer Sales School roster of classes. Author: Elinor Stutz, CEO of  Smooth Sale, LLC, (800) 704-1499, was honored by Open View Labs with inclusion in their international list of “Top 25 Sales Influencers for 2012.” Elinor authored the International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, Sourcebooks and the best selling career book, “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews”, Career Press. She provides team sales training, private coaching and highly acclaimed inspirational keynotes for conferences. Elinor is available for consultation.

Writing About Experience of Shadowing on Resume

Writing About Experience of Shadowing on ResumeIf you are looking for a way to write about shadowing on resume and cover letter, you may have to change your perspective. While the practices may seem similar, the truth is that shadowing does not match up with every resume writing technique.Shadowing is an experience that is shared by the college and high school students and, as such, does not relate to any degree. The 'shadowing' element comes from the word 'shadow.' When students spend their time in the field, it is possible that they may not be in a classroom environment, but the experience does not come from learning or lecturing.In essence, shadowing may be viewed as a certification program for those who wish to enter the field. In this case, it may be seen as appropriate for a resume. As such, the resume must include the information of certification.There are students who do have academic degrees, but these are not listed on their resumes. Instead, the education may be obtained t hrough an experiential education program or employment. Some students who do have higher degrees have achieved certification in areas that are related to their training, but the experience is not included on their resume. Therefore, it is possible to write about the experience without including any educational accreditation.The key to creating a resume that includes the experience of shadowing is to consider the employee's qualifications. The skill areas that the employee can demonstrate should be listed first on the resume. The student will then need to write about what he or she learned while the student was in the field.This is an important experience because there is no time to learn and practice when you are out in the field. It may be necessary to research the particular industry or job that you are seeking in order to learn the skills that are needed to be successful. If an experienced individual is not listed, the resume must have a position that contains the experience of s hadowing, such as industrial design, customer service, food and beverage management, and the arts.In addition, when you include experience of shadowing on resume, it should be noted that experience cannot be transferred to other jobs. For example, if a person had a job where they did not take advantage of their training and did not learn about any of the more complicated equipment, the person would have a similar position in another industry. Therefore, you cannot transfer the experience from one position to another.When students are seeking employment, it is possible to write about the experience of shadowing on resume, but only if the skills are listed in the resume. The value of the experience must be included to make sure that the applicant is viewed as a professional. If the experience is not listed, the student may be a candidate for a position that is not being offered.

The Best Paying Gyms for Personal Trainers CareerMetis.com

The Best Paying Gyms for Personal Trainers â€" CareerMetis.com As most personal trainers can attest, the work-life balance the career affords is one of the main reasons for choosing a job in physical fitness. However, trainers will also tell you that while being a personal trainer is a gratifying career; it can be challenging to get a decent salary when you first get certified.For this reason, my team and I recently conducted some industry-first research to evaluate which gyms pay their trainers the most.evalBelow, we cover these metrics as well as detail how gyms typically set up a pay structure for their trainers, how understanding gym pay structures can help you find the best career fit and some recommendations for landing your first gym job.First, it is essential to understand the typical gym pay structure.How Do Gyms Pay Personal Trainers?Gyms tend to have one of three salary structures with trainers:Employee-based salarySelf-employed trainerContractor model1) Employee-based Gym Salary StructureevalBy far, this payment structure is the most common with gyms and especially commercial gyms, better known in the industry as “big box” gyms. This pay model stipulates the personal trainer is an employee of the gym, and the gym will develop leads for the trainers and have them train them.In addition to getting leads from the gym as a result of being an employee, the trainers are encouraged to drum up their clients and build up their portfolio of ongoing clients. Gyms often provide incentives for meeting specific criteria and generating a certain amount of training sessions.2) Self-employed Trainer Gym Salary StructureThe self-employed trainer is not on the payroll of any particular gym but does have a relationship with a gym This is the most lucrative of the play structures, but the trainer does not benefit from the existing foot traffic of the gym, and they do not get any leads from the gym at which they train their clients. In this model, the trainer only gets paid when they are training clients.3) Contractor Model Gym Salary StructureUnder the contractor model, the gym is generating the clients but has a contractor-type relationship with the trainer as opposed to having trainers as employees. The gym will contact trainers it has connections with when a client of the gym wants training. Typically, the gym and trainer will earn an equal split on the charge to the training client.What Are Some of the Best Paying Gyms?In the study we conducted we got insight into which gyms pay the most and how they pay. For the most part, all these gyms adhere to the employee-based salary structure mentioned above.By speaking to the gyms directly, talking to trainers who work at these gyms, and conducting industry surveys, we were able to obtain some great info on how these gyms pay their trainers.1) EquinoxevalBy far, Equinox appears to be one of the best places for trainers to seek employment. Like most gyms we evaluated, they pay minimum wage when their employees are not training, but provide some of the highest hourly rates when they are.Equinox trainers generally make between $26 and $64 per hour, depending on their level of training and experience within the gym. If they are booking a lot of sessions within a two-week cycle 2) YMCAThe YMCA is also one of the better-paying gyms we evaluated and makes for strong career consideration. These trainers can make up to $28 per hour when training, but the base hourly for new trainers or those lower on the totem pole begins at $15/hour.Like Equinox, YMCA trainers make minimum wage when they are not training. Other benefits of working at the YMCA are that they pay for continuing education as well as their trainer’s recertification fee.3) Planet FitnessWorking for Planet Fitness has its pros and cons for trainers, but can potentially do a decent job of supporting those who are new to a career in personal training. Especially if they need, and want, experience. Planet Fitness provides full-time positions that are paid minimum wage.From what we foun d, there are no commissions and no bonuses. On the plus side, the careers at Planet Fitness don’t require sales, so trainers benefit from being handed clients in which to enhance their skill sets.4) 24-Hour Fitness24-Hour Fitness pays its employees minimum wage for non-training hours but varies in that it pays commissions on training packages as well as has incentives for trainers who sell individual sessions.On individual one-off sales, trainers can make an additional $7 to $17 per session depending on their qualifications. For group training, trainers can earn an additional $2.50 to $6.50 per participant. With package sales, trainers can earn 20% commission on individual personal training packages and 10% on group training packages, respectively.5) Anytime FitnessevalThe training salary at Anytime Fitness varies more than most. These are franchised gyms, and each gym can have its pay structure.We found that Anytime Fitness offers the following options for paying their trainers:5 0/50 split between gym and trainerIncentive bonus structures for selling monthly training packages on top of minimum wageThe opportunity for trainers to increase income by teaching group fitnessRecommendations for Landing Your First Gym JobFirst and foremost, if you want to get a job at a gym, you’ll want to have some personal training certification before walking in the door. Some gyms, like Equinox, offer internal personal training programs so you may wish to inquire about these ahead of time.Secondly, understand what stage in your career you are at and what that means for your employment opportunities. Every trainer wants to make as much as they can and would ideally try to get a job at a higher-paying gym, however, they may not be an ideal candidate at an early stage in their career.Based on our evaluations, gyms do pay better-performing trainers more as they want to sell packages as much as possible. If you don’t have great sales experience, it may be helpful to team up wit h a gym that can help train you in this capacity or stick with a gym that does not ask you to sell.evalPersonal training can be a very rewarding job and offers a lot of flexibility regarding hours. This does mean that trainers have to be wise about how they spend their time and be reasonably aggressive salespeople as well as effective trainers to bring new business in and keep it. Understanding what gyms pay the most is an important step in aligning your career goals and how much income you can potentially make.

Do you fall prey to lotto mentality in your career - Margaret Buj - Interview Coach

Do you fall prey to lotto mentality in your career Its funny how those of us who would never fall for a get rich quick scheme can so easily slip into Lotto Mentality. You May Have Already Won! Enter Now for the Grand Prize! The Jackpot Is Over 10 Million Dollars! Lotto Mentality is when: you are counting on luck that headhunters and hiring managers will take notice of you you think that if you send just a few more applications, youll surely get a new job youre hoping and praying that something will happen and that great job will just fall into your lap. Dont get me wrong. I have no problem with contests or scratchers. But when that mindset becomes a modus operandi for your career, its not much different from hoping youll win the lottery. I cant tell you how many professionals I work with who want to get that next job or a promotion, earn more money, start a business etc. but they keep doing the same things that arent working, yet expecting to get a different result. Ive seen it happen time and time again. People struggle for months or even years and get frustrated about not being where they want to be professionally, because they havent created the support and feedback they need to reach their goals. Im going to be frank with you. There is no miracle cure. Finding a GREAT job is not easy. It takes a lot of work and it can take some time. And if youre serious about reaching your career goals in 2014, you dont want to wait till May to find out you are still in the same place. You need to PLAN for your success now. My PERSONAL mentoring could catapult YOUR career in 2014! I am going to be working with just 6 committed professionals early next year who want to transform how they control their career in 2014. Ive created a transformational 3-month coaching programme that delivers certain results at an affordable price. Ill be challenging you to raise your game every step of the way and what is more,I shall  support you until you land your next role. Check out the details here: https://interview-coach.co.uk/90-day-coaching/ I know that spending on yourself can be hard for some, especially if you are unemployed and December is an expensive month. Thats why I want to make this super simple for you to say YES. You can save £200 by registering by the end of December, but you dont even need to pay in full. All you have to do is to pay a non-refundable deposit now and be committed to starting the programme before the end of February. If this sounds like something you might be interested in, simply answer a few questions on www.talkwithmargaret.com and Ill arrange time for a complimentary consultation. I look forward to working with you! Warm regards Margaret Buj Interview Coach Margaret Buj  is an  Interview Coach  who’s helped hundreds of professionals across Europe and the US to get the jobs and promotions they really wanted. Margaret also has 9 years of experience recruiting for a variety of positions at all levels across Europe and in the US, primarily in technology and e-commerce sectors. If you want to find out how recruiters read resumes, why you are not getting hired, how to sell yourself successfully in a job interview, and how to negotiate your best salary yet, you can download her  FREE “You’re HIRED!” video course.

Tough (Question) Tuesday What Needs Experimenting - When I Grow Up

Tough (Question) Tuesday What Needs Experimenting - When I Grow Up Life is an Experiment by Neue Graphic Last week, I attended an orientation for an upcoming class Im taking, FastTrac GrowthVenture. An entrepreneurial friend and former client of mine who I hugely respect took it a few weeks ago and sang its praises, and since its for current entrepreneurs to re-evaluate and grow their biz, I thought it was exactly what I needed. Right now, its about figuring out how my business can be more scalable, and how I can get off the Overwhelm Train. When I look at what I offer and whats in the wings 3 one-on-one packages, 3 different Operations!, 4 workbooks, speaking, virtual and in-person workshopson top of co-authoring The Declaration of You (to be published by North Light Craft Books in June!), wellgeez louise louise! I know I need to really determine what my sweet spot is and run with it. Its also time to really dig deep and work in my business as opposed to on it, which is what Ive been doing for so long. With that in mind, I asked my blog sponsors what theyre experimenting with, and it looks like Pattys in the same boat: Patty of The Plaid Cupcake: Im working on redesigning my kindle/nook/Ipad cases! The first pattern I came up with involved a LOT of cutting and prep work, so am trying to figure out how to make it simpler for myself while still creating an awesome product that people want to buy. Zipper or no zipper? Pocket or no pocket? Should I list them Made-to-order or have a bunch ready to go? Is the market already saturated with them? So many things to consider! Now, whatre you experimenting with? Put it in the comments and we can support each other, crazy creative scientists all!

Writing Research Experience in Resume

Writing Research Experience in ResumeWriting research experience in resume is not difficult but the success and value of it depend upon your ability to do it. Research skills are necessary for job searches. It shows that you have a wide knowledge about the field you intend to enter.So to prepare a good resume and book a job search requires a thorough knowledge of the job search world. There are several other important factors which are relevant to any job search. First of all it is necessary to know how to write a resume. A resume is a part of the resume itself, therefore research is required to know which sections of the resume to keep or not to keep. It is important to remember that the most effective resume has four main parts - First the cover letter, which should clearly tell about your skills and experience.Second is the career objective, which should clearly explain the area of specialization of yours and the position you are applying for. Thirdly the cover letter is the must because it is a way to introduce yourself and to describe your strengths and weaknesses. Fourthly you should get an application form and if possible a cover letter explaining what you need from the employer.Another important aspect is the career objective section. It may not be obvious but it is the backbone of the whole project. If you want to make the resume effective, the career objective section needs to be short and concise, unique and interesting. If you have many years' experience in an area, use more keywords to show what you can bring to the company, your skills and experience.Researching and writing experience in the applicant's resume is one of the most difficult things to do. The written research needs to be based on accurate facts, not on what the company wants to hear. The employer is looking for factual information, not a sales pitch. This research needs to be accurate, timely and up to date.Researching also calls for researching. How to find the right job, if your ex perience matches the desired job, what kind of search? To help you in doing all these researching, there are numerous online sources for jobs, they can provide you valuable tips, tricks and also provide you with the latest updates on jobs and job vacancies. And some companies even provide online job boards, where you can post your resume and also find your dream job.Writing good research experience in resume requires not only one person, but also all the sources you used to get the information. Also make sure that you state any areas which are not so easy to express in one line. There is much to learn from the past. So just remember that a resume is an expression of skills and experience, don't forget to include those areas which are relevant to the employer and to your desired job.

Jeff Bezos Net Worth Compared to Bill Gates, Warren Buffett

Jeff Bezos Net Worth Compared to Bill Gates, Warren Buffett Jeff Bezos, the founder and CEO of Amazon, has held the title of world’s richest man since last fall. But since the start of 2018, Jeff Bezos has seen his net worth skyrocket compared to his billionaire peers. Right now, Bezos is at least $40 billion richer than anyone else on earth, according to the Bloomberg Billionaires Index. At the close of the stock market on Tuesday, the index estimated Jeff Bezos’ net worth at a whopping $132 billion. That’s thanks to Amazon’s stock price, which has jumped roughly 40% so far in 2018. As a result, the 54-year-old’s net worth has increased by about $32 billion year-to-date. That’s obviously enough to make Bezos the world’s richest person. What’s particularly astounding is that no one else is even in the same ballpark as Amazon’s founder. Bloomberg puts Bill Gates, the next-richest billionaire after Bezos, at a net worth of $91.3 billion. Rounding out the rest of the top five world’s richest people are: Warren Buffett ($87.8 billion), Amancio Ortega ($70.3 billion), and Mark Zuckerberg ($68.6 billion). Of the top five richest men, only Bezos and Buffett have gained wealth so far in 2018. But Bezos is again in a league of his own in this category: Whereas Bezos’ net worth is up $32 billion year-to-date, Berkshire Hathaway’s CEO is “only” up around $2.5 billion. The net worth of Ortega, the 81-year-old Spanish entrepreneur who founded the clothing retailer Zara, is down $5 billion so far in 2018. Facebook founder and CEO Mark Zuckerberg has also been having a bad year, especially over the last few days. This week, as controversy swirled over a reported data breach at Facebook, Zuckerberg’s net worth dropped by as much as $9 billion. Overall in 2018, Mark Zuckerberg’s net worth has fallen by $4.2 billion, according to Bloomberg.